top of page
Indie Game Publisher
  • Writer's pictureAldric Chang

Crafting the Perfect Pitch Deck for Indie Game Developers Submitting to Publishers

Crafting the Perfect Pitch Deck for Indie Game Developers Submitting to Publishers
Let's talk about the information game publishers are looking for in a pitch deck so you can capture our attention!

For indie game developers, securing a publishing deal can be a game-changer. A compelling pitch deck is essential for capturing the attention of video game publishers and convincing them that your game is worth investing in. In this article, we'll discuss the key elements you should include in your pitch deck, alongside a recorded video of the

gameplay, a vertical slice, or a demo.

Additionally, we'll explain the importance of benchmarking your game against comparable titles in the market. By creating a persuasive and comprehensive pitch deck, you'll improve your chances of getting your game noticed and securing the support you need to bring it to market.


Game Overview

  • Provide a concise summary of your game, including its title, genre, target audience, and unique selling points.

  • Explain what makes your game stand out from the competition and why it will appeal to players.

Story and Setting

  • Describe the game's story, setting, and main characters.

  • Highlight the narrative elements that will engage players and drive them to continue playing.

Gameplay Mechanics

  • Detail the core gameplay mechanics and how they contribute to a fun, engaging experience.

  • Explain the game's progression system and any innovative features that set it apart from titles in the same genre.

  • Include a demo if available.

Visual and Audio Design

  • Showcase the game's visual and audio design, including concept art, in-game screenshots, and sound samples.

  • Emphasize the cohesive aesthetic and atmosphere that will immerse players in your game world.

  • Include a gameplay video if possible.

Development Progress and Timeline

  • Outline the current state of the game's development, including any completed prototypes or vertical slices.

  • Provide an estimated timeline for completing the game, including major milestones and launch plans.

Development Team and Track Record

  • Introduce your development team, highlighting their skills, experience, and any previous projects if any,

  • Demonstrate your team's ability to successfully complete the game and deliver a high-quality product.

Market Analysis and Potential

  • Analyze the target market, including competitor titles and relevant market trends.

  • Present a realistic assessment of the game's potential sales, revenue, and player base.

Comparable Games and Benchmarking

  • Research and identify games within the same genre and target audience as your game.

  • Analyze the successes and failures of these comparable titles, highlighting what your game can learn from them.

  • Showcase how your game differentiates itself from the competition and how it improves upon or avoids the pitfalls of similar games.

  • Use data and statistics from these comparable games to support your market analysis and revenue projections.

Marketing and Promotion Strategy

  • Describe your marketing and promotion plans, including social media, PR, and community engagement initiatives.

  • Explain how you plan to generate buzz and build a loyal player base.

If you have no clue how to do marketing or you want the publisher to undertake this responsibility, you can omit this section.

Budget and Financial Projections

  • Provide a detailed breakdown of the game's budget, including development costs, marketing expenses, and revenue projections.

  • Clearly outline any funding requirements and how the investment will be used to achieve your goals.

If you have no idea how to do revenue projections, you can omit it. But development budget is absolutely crucial.

Monetization Strategy

  • Detail your game's monetization strategy, including in-game purchases, DLC, or other revenue streams.

  • Explain how this strategy will generate revenue without compromising player satisfaction and engagement.

What Do You Need From Your Publisher

  • Detail what you are looking for from your publisher - be it funding, marketing, localization, playtesting, etc,


Examples of Game Pitch Decks



Creating a compelling pitch deck is a critical step for indie game developers looking to secure a publishing deal. By including key elements such as game overview, story and setting, gameplay mechanics, development progress, financial projections, and benchmarking against comparable games, you'll provide publishers with the information they need to make an informed decision about your project. Remember, your pitch deck is your chance to make a lasting impression and showcase your game's potential. Invest the time and effort required to make it stand out, and you'll improve your chances of securing the support you need to bring your game to market.


bottom of page