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Indie Game Publisher
Video Game Publisher

We provide full fledged game publishing support through marketing, funding, community-building and management, QA testing, game development feedback and advisory, localization and more.

We Publish Great Indie Games

We LOVE Indie Games

... and we KNOW how to play the publishing game.

Spiral Up is an international game publisher based in Singapore that specializes in publishing high-quality indie games for PC. Our team comprises experienced game veterans with decades of combined experience in indie game development and marketing. We pride ourselves on offering a full suite of publishing services and our ability to market games to the world, including the huge but difficult-to-enter Chinese market.

Our mission is simple: to find the hidden gems of the indie market and help polish them into shining diamonds that can be enjoyed and celebrated by gamers worldwide.
 

Reach out to us for a non-obligatory chat or show us your awesome demo!

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Games We Published

From the hidden gems of the indie world to polished diamonds enjoyed by gamers worldwide. View all our games here.

Why Publish With Us?

The Answers You Need

Heard of horror stories where game publishers sign on games and just leave them to rot? This happens as some game publishing studios are run by business people who are numbers driven and don’t go through the trenches with their developers. Being veteran game developers ourselves, we understand the needs of other game developers and how best to serve them. When you sign up with Spiral Up, you sign up with an army of professionals dedicated to the success of your ‘baby’!

We understand game developers.

Are you a game development team with a promising concept but not enough funding to see it through? Don't worry – Spiral Up can help. We provide development funds to talented game development teams who already have a demo and pitch deck. If you have a great game concept that you're passionate about, submit it to us here. We'll review your submission and get back to you within a couple of weeks. With our support, you can bring your game to life and make your dream a reality.

Need funding for your game?

Marketing games is a specialized skill that requires more than just throwing money at advertising. It's about creating a comprehensive marketing strategy tailored to your game and investing in areas that will maximize exposure to highly targeted gamers, converting them into customers and fans. At Spiral Up, we're experts in promoting indie games and can help your game stand out even against AAA titles.

Our team comprises veterans with decades of experience in game development and publishing, and we're well-positioned to help you achieve stardom with your game. We understand the unique challenges that indie game developers face and can help you navigate the business side of things, so you can focus on what you do best – creating a great game.

If you're an indie game developer looking for a partner to help bring your game to the world, Spiral Up is the perfect choice. We'll work with you to craft a comprehensive marketing strategy that highlights the unique qualities of your game and ensures that it reaches the right audiences. With our expertise and guidance, you can achieve success and take your game to the next level.

We are your gateway to the world.

At Spiral Up, our founding team consists of veteran game developers and publishers in China, the second-largest market in the world for games. By partnering with us, you'll gain access to key markets like the US and Europe, as well as the opportunity to expose your game to the Chinese market and increase your revenues exponentially.

We understand the importance of the Chinese market and have established relationships with top Chinese influencers on sites like Bilibili and Weibo, as well as important game publications. We'll ensure that your game is covered extensively in China, generating buzz and excitement among Chinese gamers.

Launching your game with Spiral Up means that it will make a big splash not only in the US and Europe but also in China. Our expertise and connections in the Chinese market will help you reach new players and unlock the full potential of your game.

We are your gateway to the huge China market.

Effective communication is essential for attracting gamers, building a strong community, and turning players into customers. As a game developer, you need to keep your fans engaged by updating them on development progress, seeking their feedback, and responding to their opinions and criticism.

However, we understand that game development can be a time-consuming process, and you may not have the resources to handle all communication on your own. That's where we come in. As your publishing partner, we'll take the lead in communicating with your fans across multiple platforms, including Steam, Discord, Facebook, and Twitter. We'll respond to reviews, both positive and negative, with eloquence and sensitivity, keeping you informed of what gamers are saying about your game.

For the Chinese market, we'll cover Weibo and QQ, providing an added advantage in communicating with Chinese gamers. We understand the culture intimately and can help you avoid tricky PR disasters caused by cultural differences. Our goal is to ensure that your communication with gamers is seamless and effective, allowing you to focus on game development while we handle the rest.

We are experts at community and PR management.

When you sign up with Spiral Up, you can expect comprehensive marketing support for your game. We'll work with you to craft a detailed marketing plan that maximizes exposure through social media, exclusive reviews and coverage by gaming publications, Youtubers, and Twitch streamers. Our goal is to build an impressive wishlist for your game, generating excitement and anticipation among gamers so that sales take off like a rocket at launch.

But our support doesn't end there. Unlike other publishers who only focus on the launch, we're committed to building long-term traction for your game. As long as you're still supporting it, we'll continue to promote your game and help you reach new players. At Spiral Up, we're invested in your success, and we'll work tirelessly to make sure that your game gets the attention it deserves.

We provide comprehensive marketing support.

Localizing your game can expand its reach to new markets and increase your potential revenue. However, many smaller game developers struggle with the cost of localization and end up missing out on this opportunity.

As your publishing partner, we understand the importance of localization and are committed to making it accessible to you. We will cover the initial cost of localization and ensure that your game is available in key markets that can make a difference to your sales. This means that you can focus on creating a great game without worrying about the financial burden of localization. Together, we can unlock the full potential of your game and bring it to players around the world.

We provide localization support.

Game development can be a daunting journey, with many challenges and uncertainties along the way. It's not uncommon for developers to lose sight of their original vision and become overwhelmed by doubts and questions. Is my concept good enough? Will players find my game fun and addictive? Is my combat system intuitive? Are my graphics eye-catching? How many bugs are lurking in my game? The list goes on.

At Spiral Up, we understand these concerns because we are game developers ourselves. That's why when we publish your game, we become your playtesters, QA team, technical consultants, and game design advisors. We work closely with you to ensure that your game meets the highest standards of quality and fun. No longer do you have to shoot in the dark or go it alone – you have a professional team with your best interests at heart. We'll help you spot and squash those bugs, and give you the feedback you need to make a great game.

We provide playtesting, quality assurance, game design advisory and technical support.

Typically, it takes us 2-4 weeks to respond to your submission. We understand that this may seem like a long time, but we receive a high volume of submissions and take a rigorous approach to reviewing each one. This involves carefully studying your deck, playtesting your demo (if applicable), and assessing the merits of the game. If you do not receive an acknowledgement email from us within 3 working days of submitting your game, please don't hesitate to reach out to ensure that we received it.

How long do you take to get back regarding a submission?

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