We publish great indie games

We provide full fledged game publishing support through marketing, funding, community-building and management, QA testing, game development feedback and advisory, localization and more.


We LOVE indie games, and we KNOW how to play the publishing game.

Spiral Up is an international game publisher for high quality PC indie games, headquartered in Singapore. Its team members comprise experienced game veterans with decades of combined experience in indie game development and marketing. Our mission is to find the hidden gems of the indie market and polish them into shining diamonds so that they can be enjoyed and celebrated by gamers worldwide. Reach out to us for a non-obligatory chat or show us your awesome demo!



From the hidden gems of the indie world to polished diamonds enjoyed by gamers worldwide

Wandering Sword

Wandering Sword is a Chinese martial-arts RPG where you play a young swordsman caught up in a feud and nearly dies. Escaping the event puts you on the path of pursuing the highest form of martial arts and exploring the pugilistic world to become the great hero you are always destined to be.

Back to the Dawn

You were framed and incarcerated. Learn to survive in prison. Explore every inch and exploit any weakness. Manipulate and scheme. Make friends (or foes) with fellow inmates and with their help, break out of prison.


Affogato is a unique RPG featuring a unique ‘reverse tower defense’ mechanic. Play as a sorceress managing a café in a new town. Meet customers from all walks of life, serve them coffee, hear their stories and travel into their minds to help them defeat their inner demons.

Pathless Woods

Pathless Woods is a sandbox game inspired by ancient China elements that features survival, exploration, construction, and farming. Traverse the land and explore its mysteries. Build your dream home. Farm, log, hunt, gather tea, cook, make silk, defend yourself against marauders and more.


We provide holistic support to the games and studios we represent.


We understand game developers.

Heard of horror stories where game publishers sign on games and just leave them to rot? This happens as some game publishing studios are run by business people who are numbers driven and don’t go through the trenches with their developers. Being veteran game developers ourselves, we understand the needs of other game developers and how best to serve them. When you sign up with Spiral Up, you sign up with an army of professionals dedicated to the success of your ‘baby’!

Need funding for your game?

Have a great game concept but not enough money to go all the way? No worries! We can provide development funds to promising game development teams who already have a demo and pitch deck. Just submit your game here and we will get back to you within a couple of weeks.

We are your gateway to the world.

Marketing for games is a specialized skill. It is not just about money. It is about constructing a comprehensive marketing strategy specific to your game and putting the money to areas that will maximize its exposure to highly targeted gamers, and converting them into customers and fans. In that regard, we are experts in promoting indie games and can ensure your game stands out even against AAA titles. Our team comprises veterans with decades of experience in the development and publishing space, and is well positioned to help you achieve stardom with your game. If you are an indie game developer who prefers to focus on building your great game and leave the business stuff to somebody else, Spiral Up is the perfect partner for you. We will help bring your game to the world.

We are your gateway to the huge Chinese market.

Our founding team consists of veteran game developers and publishers in China – the second biggest market in the world for games. With Spiral Up, you would not only be able to gain entry to key markets like the US and Europe, you would also be able to expose your game to China and increase your revenues exponentially. We would ensure that your game is covered by top Chinese influencers on sites like Bilibili and Weibo plus important game publications so that it launches with a big bang!

We are experts at community and PR management.

Communication is key to attracting gamers, turning them into customers and building a strong community that transcends cultural differences. To achieve this, game developers must put in the effort to communicate with them on a regular basis – be it to update them about the game’s development progress, to consult their opinions on new game features or to respond to their feedback and criticism.

But we understand that you are too busy to handle everything on your own, which is why we can step in to help. We will communicate with your fans on Steam, Discord, Facebook and Twitter to keep them engaged and build a strong community for you. We will reply to reviews – both positive and negative – eloquently. You will be kept in the loop what gamers think about your game so that you make informed decisions on your future iterations.

For the Chinese market, we would cover Weibo and QQ. Working with us gives you an added advantage in communicating to the Chinese gamers. We understand the culture intimately and can help you avoid tricky PR disasters caused by cultural differences. As with everything we do, we do everything else for you so that you can focus on game development.

We provide comprehensive marketing support.

Expect comprehensive marketing support from Spiral Up if we sign up your game. We will craft a detailed marketing plan designed to maximize exposure to gamers through social media marketing, exclusive reviews and coverage by gaming publications, Youtubers and Twitch streamers. Our goal is to build up an impressive wishlist for your game so that sales take off like a rocket at launch. And unlike most other publishers, even after launch, we will continue to build traction for your game as long as you are still supporting it yourself.

We localize your game for the key markets.

Localizing your game means you make your game available to more markets. Many smaller game developers struggle with this due to the cost and end up not doing it, leaving money on the table. As your publishing partner, we will take on the cost of localization and avail your game to the key markets that would make a difference to your sales.

Playtesting, quality assurance, game design advisory and technical support.

Very often, game developers get into a situation where they lose sight of direction and what they originally set out to achieve. It can be very daunting when you are alone, trying to create your own game and wondering how gamers would receive it. Is your concept good enough? Is your game loop fun and addictive? Is your combat system intuitive? Are your graphics snazzy enough? How many bugs are there lurking in your game? The list goes on. We understand how you feel, because we are game developers ourselves. When Spiral Up publishes your game, we also become your playtester, QA, technical and game design consultant. You no longer have to shoot in the dark, for you will have a professional team who has your best interests at heart. We will spot the bugs in your game and give you the best feedback you need to make a great game.

Reach out to us or show us your awesome demo! 🎮



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